Impact Trust • Working glossary

Culture of anticipation vs culture of urgency

The shift from only acting when crisis hits to systematically preparing before crises materialise.

Details

Our Take
Perhaps the single most important cultural shift to enable. Plain language, immediately actionable. The tension is real: urgency-driven organisations are good at responding but terrible at preparing, and the reward systems reinforce the former.
Examples of Use
Seb Lagorce / French Red Cross, IFRC, foresight community
Synonyms/Variants
Proactive vs reactive culture; Preparedness culture
Typical everyday wording
Getting ahead of crises instead of always reacting